During the early smartphone era the world was a lot less friendly in terms of finding quality media for your mobile device. PayPlayr’s goal was to create a platform with exclusive media rights that would allow smartphone users to view video and pay for it via SMS. They specifically wanted to target countries where options were limited for viewing and paying for content online.
The platform provided a marketplace for consumers as well as an admin area for content creators to add and track content.
I created branding that showed off a fun and playful look that extended across the entire platform. Charts and graphs were introduced to help display data to content creators and users could watch and pay for content directly from their mobile device.