If you’re a serious photographer, chances are you’ve heard of Lens Rentals already. They allow you to rent expensive equipment as an alternative to purchasing it. This a great scenario for professionals who might only need certain gear for one shoot.
The scenario of renting creates some unique problems not found in an average ecommerce site. For instance rental periods, shipping and inventory all play interesting roles in the process. The goal was to redesign their application to create a more effortless experience from browsing to renting. Luckily since they were already doing a high volume of business they had the data to make educated decisions that turned into great UX.
Since Lens Rentals already had an established brand in the industry we wanted to continue that throughout the site to help shape the overall customer experience. Special attention was paid to equipment types, choosing rental periods and shipping to build the highest quality user experience.